Are you trying to raise your prices, but can’t seem to get your customers to accept them?
According to Seth’s Blog, there is no such thing as price pressure.
Your sales force and your customers may scream that you need to lower your price.
It’s not true.
You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.
You’re not selling a commodity unless you want to.
Sounds like wise words to me.