Today’s Garden Center posted a short article on how to survive in a slow economy. Basically, when profits are down, you have to raise your prices in order to survive. However, product differentiation seems to be the key. You must have products and/or services that consumers want or need.
The article also references two other articles which I linked to below.
http://money.cnn.com/2008/04/15/smbusiness/set_prices.fsb/index.htm?postversion=2008041610.htm
http://money.cnn.com/2007/09/10/smbusiness/raise_prices.fsb/index.htm?postversion=2007091306